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Dec 5, 2014

The Link Between Identity And Social Content Sharing - #infographic

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The Link Between Identity And Social Content Sharing - #infographic

Social scientists have found that content sharing has become an important part of how people form their identities. So how can you leverage this to create content that is in-line with your brand's identity and your consumer's identity?

Take a look this infographic, created by frac.tl team, and learn how identity theory can help you create more engaging, highly-shared content.

Some key takeaways:

• When it comes to sharing content on social media 84 percent people (who surveyed) said "being a good friend to those I care about" and "relationships" are important.

• 63 percent of users ranked their personal values and moral standards as "very extremely important" when they shared content on social networking sites.

• I want to "entertain and educate" are the two most important reasons people share content on Facebook.
The Link Between Identity And Social Content Sharing - #infographic

H/t [Marketingprofs]

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