The digital advertising landscape has changed, and new marketing platforms and tactics have emerged as industry leaders. The statistics below highlight a paradigm shift in the way brands reach their audiences.
• Google and Facebook projected to dominate 15 percent of all U.S. ad spend by 2016.
• Social platforms, like Facebook and Twitter, see higher ROI on mobile than desktop.
• Adults spend an average of 3 hours per day on mobile devices.
• Native ads generated 82 percent brand lift, while pre-roll generated 2.1 percent brand lift.
Take a look at this infographic for more facts and stats, which comes courtesy of mashable.
Click image to enlarge