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Oct 18, 2014

Digital And Social Media Advertising Trends 2014 - #infographic

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A Deep Dive Into Today's Advertising Landscape - #SocialMedia #infographic #digitalmarketing

The digital advertising landscape has changed, and new marketing platforms and tactics have emerged as industry leaders. The statistics below highlight a paradigm shift in the way brands reach their audiences.

• Google and Facebook projected to dominate 15 percent of all U.S. ad spend by 2016.

• Social platforms, like Facebook and Twitter, see higher ROI on mobile than desktop.

• Adults spend an average of 3 hours per day on mobile devices.

• Native ads generated 82 percent brand lift, while pre-roll generated 2.1 percent brand lift.

Take a look at this infographic for more facts and stats, which comes courtesy of mashable.

Click image to enlarge
Digital And Social Media Advertising Trends 2014 - #infographic

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