The more a customer becomes influential, the more “social value” they have - ultimately affecting your bottom line and increasing ROI. The key to leveraging these customers is by using big data analytics platforms to analyze their behaviors. Once you've determined who they are and how they’re influential, you can move on to targeted marketing campaigns, such mobile ads and a focus on visual content.
Take a look at the infographic below created by Ninja Metrics for an overview of influential customers - who they are, what they do and how to target them.
[H/T to Zach Taiji]