Over the past year, the number of social messages send to brands has increase by a staggering 77 percent, more specifically customers are sending twice as many messages that actually require a response from brands, but, unfortunately 5 of 6 of these messages go unanswered, reveals new study from Sprout Social.
"Customers are increasingly turning to social media as their first point of contact when they want to talk to brands – whether they want to provide feedback, lodge a complaint, or need an answer about their product.
The latest edition of The Sprout Social Index explores that ever-evolving dialogue between brand and their customers and uncovers a few (sometimes troubling) surprises along the ways."
Click image to enlarge infographic:
![The Social Business: Highlights from the Sprout Social Index - #infographic #socialmedia The Social Business: Highlights from the Sprout Social Index - #infographic](http://3.bp.blogspot.com/-9XfPp2fQNN0/VEzf5DZyX2I/AAAAAAAAq8E/glo6T3_kxMg/s0-rw/The-Social-Business-Highlights-from-the-Sprout-Social-Index-infographic.png)