A new global study by HootSuite of 750+ enterprise organizations reveals that majority of businesses believe social media presence is important to the bottom line yet they face challenges in turning social data into something actionable.
Here are some key findings from the study:
• 88 percent of respondents agree their organization's social media presence is important to stay competitive.
• 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
• 62 percent say designing a social media strategy is a challenge.
Take a look at this infographic for more detail.