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Oct 25, 2014

Social Business Trends 2014 - #Infographic #socialmedia

The value of social media as a communication vehicle goes beyond customer interaction shows new survey from HootSuite.

A new global study by HootSuite of 750+ enterprise organizations reveals that majority of businesses believe social media presence is important to the bottom line yet they face challenges in turning social data into something actionable.

Here are some key findings from the study:

• 88 percent of respondents agree their organization's social media presence is important to stay competitive.

• 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.

• 62 percent say designing a social media strategy is a challenge.

Take a look at this infographic for more detail.

Hootsuite Announces Social Business Benchmark 2014 #infographic #marketing