"Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here's a quick primer of what the social media world looks like in terms of enterprise participation."
A key takeaway from position2's infographic:
"You can use social media to monitor trends, introduce new products and ideas and take cognizance of customer feedback. Your mere presence on social networking platforms is not sufficient to ensure a successful digital media campaign. A digital marketing strategy that actively incorporates social media, focuses on customers engagement and is powered by real-time social analytics can make your brand go places."