Take a look at this infographic from flightpath about 7 commonly held social media myths to rid them from your marketing strategies for good!
Here are a few of them:
"The more hastags the better" advice is true for Instagram and Twitter but note Facebook. A recent study shows that the more hashtags a brand uses in a Facebook post, the less engagement it receives.
Myth: "Tweets posted during daytime hours get the most engagement". While the truth is the best time for retweets is actually after-hours, between 10 PM and 11 PM ET. If you tweet when share volume is lower on Twitter, your content has a greater chance to be heard.
Myth: "Pinterest content has a short lifespan". Truth: Unlike most online content, engaging pins have staying power. 50 percent of traffic from a pin occurs 2.5 months after the date it's originally pinned.