Some key stats are:
According to comScore study; Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure! A clear sign of heightened brand awareness and recall.
With retargeting the percentage of users who return and complete the check-out process increased to 26 percent.
68% of marketing agencies and 49% of brands are moving dollars from traditional display advertising and retargeting.
67% of online advertisers are now using Facebook's FBX exchange for retargeting.
38 percent of online advertisers have tried Twitter's Tailored Audience exchange.