For many brands and digital marketers, going viral on social media is a main goal. However, in real the vast majority of their content doesn't enjoy widespread attention.
"It isn't easy to predict what marketing strategies will produce viral content. To be sure, we've seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow."
This infographic from bestmarketingdegrees takes a closer look at the subject of virality and proposes some best practices to make your marketing campaigns more effective.