If you are new to social media marketing world or not sure you're doing the right things, this infographic is for you. It illustrates 12 simple tips to social media success.
Here are a few of them:
Research and know your audience! What topics and interests are they most social about?
Only choose to utilize the networks that best speak to your audience.
Write a social media marketing playbook. The playbook should detail your key performance indicators, audience profiles, brand personas campaign concepts, promotional events, contests, content themes, crisis management steps, etc. Note that the strategy should be unique to each platform.
Take 30-60 minutes at the beginning of each week or month to schedule tweets, Facebook posts, LinkedIn posts, pins, or other social media content. These can be original ideas, links to your own work, or links to outside content that may be useful or of interest to your audience.
Check this visual for rest of the tips. Courtesy of bigeyeagency.