With over 300 million active users, LinkedIn is the largest professional social media platform in the world. However, many companies and brands aren't using LinkedIn to its full potential. Follow this handy interactive guide created by simplybusiness and make LinkedIn an effective part of your social media marketing strategy.
[The links are at the end of the post.]
4 compelling reasons: blog.hootsuite.com
Do you know how LinkedIn can benefit your business?
Driving website traffic: econsultancy.com
Generating leads: blog.hubspot.com
Have you created a LinkedIn page for your business?
Create one now: youtu.be
Need some inspiration for your company page?
See some great examples: blog.linkedin.com
Have you optimised your LinkedIn page?
Optimize in 7 steps: portent.com
Have you added a LinkedIn button to your website?
Use these plugins: mashable.com
Do you have a plan for your LinkedIn activity?
6 step plan: pr2020.com
Do you know how to measure your efforts?
Using LinkedIn analytics: business2community.com
Do you know what to focus on?
Focus on insights: socialmediatoday.com
Key metrics: marketing.linkedin.com
Are people engaging with you on LinkedIn?
Start conversations: searchenginewatch.com
Boost your engagement: socialmediaexaminer.com
What to post and when: thenextweb.com
Do you know what’s trending on LinkedIn?
Trending content tool: linkedin-trendin.elasticbeanstalk.com
Are you utilising LinkedIn groups?
20 groups to consider: linkedstrategies.com
Have you considered starting your own group?
Start your own group: social.ogilvy.com
Make the most of groups: socialmediaexaminer.com
Do you know how to use LinkedIn for lead generation?
10 ways to generate leads: inc.com
Are you building your brand on LinkedIn?
5 branding tips: inc.com
Do you know how to use LinkedIn for recruitment?
7 tips for recruitment: mashable.com
Are you good at writing job adverts?
5 tips to improve your ads: social-hire.com
Are you using Showcase Pages?
Guide to Showcase Pages: socialmediaexaminer.com
Are you targeting your audience with sponsored updates?
4 reasons to use them: blog.hootsuite.com
Sponsored updates guide: socialmediaexaminer.com
Do you know how to advertise on LinkedIn?
Beginner’s guide: marketingland.com
Make your ads work: unbounce.com
Are you making the most of your LinkedIn company page?
Creative uses of pages: socialmediaexaminer.com
Are you making the most of LinkedIn’s content tools?
Using the tools: blog.hubspot.com
What they mean: fastcompany.com
Have you considered upgrading your account to Premium?
3 benefits to consider: socialmediaexaminer.com.
Click here to view the interactive version of above infographic.