"Content marketing works. But getting it to work can be quite a slog. Arnie Kuenn from Content Marketing Institute interviewed 8 content marketing experts on the challenges content marketers frequently face, and how to overcome them."
Here are top two of them:
Challenge No. 1: “I don’t really know what I’m doing here!”
Solution: Ask yourself what is your goal? Do you want to build brand awareness or you want to generate leads through content marketing
Challenge No. 2: “I got started, but I don’t see any results.”
Solution: 44 percent of marketers have a documented content strategy. So make sure you've a long term plan.
Take a look at this infographic from referralcandy that proposes 7 ways to achieve content marketing breakthroughs.