Did you know that 73 percent of salespeople who used social media outperformed their peers.
Social selling generates solid results, and if you are not incorporating social media into your sales arsenal, you are already missing opportunities.
Take a look at this infographic from Salesforce that will guide you how to make your social selling strategy.
3 steps to effective social selling:
Establish your social platforms: You don't have to be on every network, but make sure your profiles are optimized on the big three.
Listen on social media: Your audience and competitors are providing you valuable information on social media. You just have to listen.
Engage on social: By presenting relevant and valuable content to leads that need it. Position yourself as a resource of solving your prospects problems.