The average US brand send 221 Tweets a week on Twitter. Each Tweet is an opportunity to correspond directly with customers; but if they are simply self-promotional, brand can lose their audience's attention.
In Facts, 61 percent of people say they'd cut their social ties with a brand that doesn't provide them with relevant content.
While exact proportions vary businesses to business, day by day and even minute by minute — a smart, integrated mix of curated content will create a strong brand with a healthy social media presence.
Here's an infographic from Sprout Social that proposes some tips on how to maintain a healthy Twitter feed.
A key takeaways is, the majority of your feed should be interaction with your followers - whether it is answering questions, sending a thank you note, or supporting a partner. Demonstrating that you're an engaged social brand will only grow and deepen your audience.