When TV marketing was king, advertising was a best-guess practice. Now, thanks to robust data-collection capabilities and direct lines of communication with customers, knowing your audience is a simple matter of asking.
The below infographic called "Target Acquired: The Science of Building Buyer Personas" from singlegrain explains how to turn that raw digital data into valuable insight that will inform your efforts and improve your operations.
![The Science of Building Buyer Personas - #infographic #digitalmarketing #socialmedia #SMM Learn what buyer personas are and how they can improve your social media marketing campaign results, in this infographic titled – “Target Acquired: The Science of Building Buyer Personas.”](https://i.imgur.com/EwwLvxO.png)
Target marketing has its own metrics, but going the extra mile and building researched profiles that highlights the lifestyles and behaviors of your loyal customers will guide countless efforts.