The more likes a page has the higher it will be shown on search results. Search engines like Google and Bing take into account how many likes a page has. Larger pages tend to appears higher in results than pages with less likes. Another thing you will want to focus on is branding your page, when users first visit your fan page you must capture the attention of users right away. First impressions matter when it comes to social media so make sure your fan page is fully branded. Lastly you will want to interact with your fans, how can you expect them to be active if you are not? Set a posting schedule and stick to it.
These are just a few of the many tips you can keep in mind when marketing your business on Facebook. The team at RealViews4U has provided us with this cool graphic to help break down each of these steps in an easy to follow visual.Brendan Smialowski/AFP/GettyImages