With savvy online consumers less interested in passive promotion and more interested in active conversation, native advertising is gaining traction.
In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function to engage consumers and increase their likelihood of clicking on the ads and sharing them with others. It's a symbiotic relationship making consumers, publishers, brands and advertisers happy. With consumer's social media and mobile technology use steadily on the rise, native advertising potential is vast.
This infogaphic from mdgadvertising takes a closer look at the native advertising phenomenon, why it's a huge opportunity for both marketers and publishers, with some impressive stats.