Digital media evolves pretty quickly, and if you (as a marketer) don't stop and look around once in a while, you could miss it, because each year new tools and technologies are transforming this marketing channel.
So which marketing trends will shape 2014 and what are some key takeaways that marketers should pay heed to in 2014?
Digital Trends Briefing and eConsultancy study of more than 2500 marketers and internet professionals shows that:
20 percent marketers think customer experience is the single most exciting opportunity in 2014. 68 percent say emails are core to their business, 42 percent never use responsive web design, 86 percent believe social media efforts will do provide ROI.
This infographic from InfoGraphic Design Team highlights some key trends, challenges and opportunities which marketers need to be aware of during 2014.