It's no wonder that almost everyone has a social media presence, but did you know that, except LinkedIn, women are dominating major social networking sites, they use social media more often and in more ways than men.
What if I told you that 54 percent of American adult women are more actively using Tumblr, as compared to only 46 percent of men, and 76 women and only 66 percent men use Facebook, and that 33 percent women while only 8 percent men use Pinterest.
In addition, 30 percent of women access their social media profiles multiple time in a single day, compared to 26% of men.
Similarly, women are more likely to interact with brands on social media to access offers, consume news and stay up-to-date as compared to men.Find out more statistics on women's social media usage in below infographic which comes courtesy of FainancesOnline.
|Why Women Are The Real Power Behind Social Media - infographic|
photo credit: gettyimages