Small business and retailers are unlocking the power of Instagram by featuring customer pictures within the eCommerce experience. And if you are wondering how to choose images your shoppers will love and what makes a Instagram photo outstanding? Then take a look at below infographic to get your answers and more, which comes courtesy of olapic.
Olapic analyzed 130,000 photos from 61 different companies to determine what type of images drive more engagement, likes and comments.
They found many visual triggers and context clues that can increase engagement, but on other side can cause decrease in sales performance as well, and vice-versa.
A key takeaway is - brands and retailers should use separate selection criteria when integrating Instagram photos into websites, optimized for either sales or engagement.