Marketers and small business owners often wonder about the Return-of-investment of social media marketing. Is my Pinterest profile really doing anything for my bottom line? Is my Twitter account actually driving sales? Should I be on Facebook, LinkedIn, Google+ and YouTube.
Well, it's clear that, when it comes to eCommerce, being social is the most effective way to multiply your presence online.
To give you a better understanding of how social media is influencing the eCommerce industry, the team at shopify has analyzed the data from 37 Million visits via social media that led to 529K orders.
A key takeaways is: An average of 85 percent of all orders from social media belong to Facebook. They dominate some industries such as Photography, Sports and rec and Supplies by nearly 95 percent.