Wondering how some brands manage to build a community of die-hard followers, how some companies are outperforming others, and what is the science behind the success of these companies.
Just two factors - relationship and time.
Successful brands work on totally different strategies than the other folks - they understand that the key to lasting success is long-term customers, not immediate sale. They are solely putting their customer's priorities first and that is what builds a strong relationship.
Here's an infographic created by MarketMeSuite showing how can you make your fan-base fall in love with your brand.
Some key takeaways are:
46 percent of people used social media outlets to help make purchase decisions, therefore absence won't make the heart grow fonder. You have to be active.
1 in 4 consumers who complained about products/service on Facebook expected a response within 60 minutes. So be a good listener, practice great customer service.
Share is caring. So create and share quality content, because, almost 5 in 10 Twitter and Facebook users used their feeds to get the latest news from brands.
94 percent more views were attracted by content containing compelling photos than content without photos. So dress yourself up! Use more pictures and videos to boost your social media presence.