Did you know that brand awareness, lead generation, content marketing and social media counts as top 4 digital marketing priorities of 2014's marketers. While 68 percent B2B marketers think increasing and/or proving Return-on-Investment is their number one challenge.
According to a recent study by CreateYourNextCustomer 7 in 10 tech marketers measure success with conversation rate of leads to new customer. While 18 percent allocate their marketing resources on content creation and management.
The following infographic look at how tech marketers are focused on brand awareness and demand generation in 2014.