Did you know that almost 7 out of 10 people are more likely to make a purchase after following a brand or business on Twitter, and that 85 percent tweeters feel more engaged with a company after following their twitter account.
In addition, 82 percent people are likely to recommend a small or medium enterprise they follow to friends. Plus, 73 percent follow a brand for updates and news on products/services.
Still not sure what are the potential benefits twitter followers can bring to your company? Then check out this infographic by the Twitter team called The value of a Follower: It all starts with a follow, highlighting a Twitter user's journey from follower to buyer.
Twitter image credit: shutterstock.