Marketing automation isn't the new kid on the block anymore. The majority of companies are considering implementing at least one automation software. Which tools have become more popular? How are brands using them? How is the automation market expected to grow? Get your answers in below infographic.
50% of American companies that use automation tools have adopted at least two of them. 11.9% use three, and 7.5% use four.
Over 50% of the automation software market is controlled by four companies: HubSpot, Marketo, Infusionsoft, and Eloqua. Smaller Players like Act-On, however, have been quickly growing.
According to US marketers, the value of marketing automation goes beyond the top of the funnel. It also improves the performance of almost every other stage of the buyer's journey.
Revenues for B2B marketing automation systems increased 50% and reached $750 million in 2013. This rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher.
Infographic by: hub.uberflip.com