We all recognize about the highly coveted social media site – Facebook. This social networking site proved to be befitting for the business community as it helped them connect with a copious number of users, who were looking for exactly what the business was offering. However, a lot of businesses are now shifting to GooglePlus – as it offers with them pretty impressive outcomes when it comes to increasing the organic search results.
If you want your business to connect with potential users out there on the web, I’ve come up with a list of Do’s and Don’ts of GooglePlus that every business must consider:
Do’s of GooglePlus
Post and Share Valuable ContentSharing is a vital key that helps to build and expand your network. GooglePlus encourages discussion as it allows you to share your content. But, remember while sharing your content, don’t only post just link and rather make sure to share valuable content with relevant information and comments. Besides, the content you share on GooglePlus acts like a small blog post and is added with shareable and linkable text. Though, I won’t advise to replace your personalized blog completely with GooglePlus, but even a few lines of text can make a big difference.
Become a Part of Active CommunitiesIf you want to gather a group of followers on GooglePlus, it’s no different than the ones some other social media websites are using. For an instance, you can start with joining some active communities and participate in their discussions or you can even begin with your own topic of discussion. Make sure to encourage interaction on a frequent basis, as it helps to increase your exposure on the search engine such as Google, which eventually will make your site rank higher on search engine pages. If you can’t find any relevant community, stop pondering! Create your own community.
Utilize GooglePlus Circles to Build Your BrandThe reason that makes Google+ unique compared to other social networks can be attributed to its “Circles” feature. Circles allow bloggers as well as online marketers to sort people into diverse groups, and let them share their information directly – either with an individual or several group(s). What’s more? By trying to subdivide the people into targeted groups, empowers bloggers and marketers to attract the customers towards their site in a highly personalized way, as opposed to other social media sites. A great way to generate potential leads!
Integrate GooglePlus into Your Other Web PagesThe main objective behind building GooglePlus is to help a page generate more +1’s. Here +1 can be considered as the endorsement of your brand. So, when a user +1’s your web page, their contact details will be disclosed to your content. Moreover, +1 benefits you to gain authority on the search pages of Google, which eventually help boost your SEO (search engine optimization). Just integrate GooglePlus within your blog page and in other web page content so as to drive traffic to your GooglePlus page.
Don’ts of GooglePlus
Let Your Employees Share Your Link Directly to Your Web PageUndoubtedly, having your employees share your content might sound great, but it isn’t a good idea to make them directly recommend your brand to users. It is because doing so it will look more as if it’s a mandatory referral that your business might have generated by interest.
Directly Run Contests or Promotional Offers to Lure More UsersIt’s true that as opposed to other social media sites such as Facebook and Twitter, GooglePlus doesn’t allow to run contests or any promotional offer directly via its platform. Trying to attempt such an activity violates Google’s terms of usage and which can result into your business profile getting removed from Google. But, it doesn’t mean you can’t run any promotions on your GooglePlus page. A viable alternative is to embrace external links to your GooglePlus posts, so as to make use of promotional offers.
Let’s Wrap Up!If you want to get more out of the social media, you must try GooglePlus that gives an added advantage to businesses to help them connect to potential users and enhance their brand awareness over the online space. It is recommended that you must follow the aforementioned do’s and don’ts of GooglePlus for business if you aim at generating good outcome from the social media efforts you’re making.
Article contributed by Lucie Kruger. She is a tech savvy writer who works for a leading Android Applications Development Firm. You can also contact her, if you are looking forward to Hire Android App Developers.