From saved mobile marketing expenses to a wider social media exposure, effective digital marketing strategy plays a significant role in most online businesses' marketing structure. According a recent study, 46 percent of companies are doing digital marketing but amazingly, don't have a strategy or plan, while only 32 percent of companies have an annual marketing plan. Moreover, 8 percent of companies expect that (organic) social media marketing can't help driving sales/leads for their business.
Have a look at the infographic below from smartinsights delineates how to compare your digital marketing progress with other businesses and how to improve your marketing plan with 7 simple steps.
Guidelines and research on how businesses manage and improve digital marketing