As 2014 begins, you are gearing up to connect with customers in meaningful ways. In the coming year, resolve to place your brand in the context of your customers' lives while using fun and creative online marketing channels. There are lots of things to do, like SEO, social media campaign, online videos, email and mobile marketing etc so the team at Aristotle provide an example of a marketing schedule to guarantee success. Tape this calendar to your office wall to inspire you in the coming strategic marketing seasons.
Key Takeaways
3 in 4 users never bother to scroll past the first page of search engine results so make it easier for search engines to find and list your website.
For your Memorial Day sales or Mother's Day merchandise, a social media campaign can significantly increase customer engagement with your brand.
During the 2013 holiday season, mobile purchases and research of products exploded compared to the same time the year before.
photo credit: Getty Images
