Email is not dead, it is evolving [infographic]

Today's digital marketing isn't the same as it was yesterday. Just pushing static messages to consumers in a mass advertising form is no longer sufficient. Marketers must undoubtedly shift the ways they engage with customers across on social media, engaging each prospective customer individually and personally.

Conclusion - Email is evolving - But, the old batch and blast model of sending batch email to a list is no longer effective. Today your emails must truly engage consumers in relevant cross-channel conversations.

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