We asked consumers to choose from a list possible ranking factors they believed were most likely to affect organic search results. Although 'Relevance' came in as the top answer, it was closely followed by 'popularity' and 'Click Through Rate. Only 18% of responses considered backlinks to play any part in organic search results.
Importance Of Ranking
In Serps We asked consumers how they feel about those websites ranking in the top positions of organic SERPs, it was no surprise that high ranking sites received more clicks, but along with those clicks comes an assumption that the site is also trustworthy.
We asked consumers how they feel about PPC ads that run alongside and above the organic results. For most, PPC ads were viewed more negatively than organic search results; some claiming never to click on paid search listings.
We asked consumer how they feel about Google personalizing their search results. Most were unaware that they see are not the same for every Google user.
Influence Of Social Media On SearchDespite the rising trend of social media impacting SERPs, the public were much less favorable towards social data affecting the search results they see on Google.