What Is Digital Marketing: How To Increase Brand Visibility

image : What Is Digital Marketing: How To Increase Brand Visibility

Digital marketing is the specialized marketing services that focuses on reaching beyond traditional advertising developing you connect with your consumers where they are. To sell anything, the behavior of a target audience must be changed - from doing nothing to paying for your product. Even being "lower cost producer" counts for nothing without audience awareness. This infographic explains how you can harness digital media to inspire desired reactions and boost business success.

Website Is The Main Factor

By creating an online identity for your brand, it will increase brand image and awareness. Not to mention that, you can reach a wider target audience with efficiency.

Getting On The First Page Is Important

The more useful your site content is the more traffic your site will have. But the most important thing to remember is to practice good SEO. Everybody knows how important it is to get your website on the first page of the search result. People prefer to get what they are looking for on the first page. Only a handful of people go through the second page of the search result.

Few Ways

Your website content is definitely essential, you will need to maintain it regularly and optimize the page content.


In its bare definition SEO is the one that determines your webpage presence (page ranking) on the search result in search engine.


Monitor the popular and trending keywords, as well as variations, and buy the relevant keywords to your business and purpose.

Social Media

Manage your social media network update status on Facebook, promotion on Twitter and so on. Social media gives brand exposures.

Reach A Wider Target Audience

Further increase your web presence on the internet, with ways such as: directory submission, social bookmarking (by using sites like Reddit, Digg, StumbleUpon, etc.)

Content Creation

Regularly update your site content will keep your site fresh updates mean that there is activity around the site and therefore the site is in operation. Create articles post to blogs, high quality and informative content will ensure visitors to keep coming back to your site.

Display Advertising

Display ads are still around in the internet, among the search result, and among sites. And it uses Google Display Network which you can be sure to get your website listed.

Webmaster Tools

With webmaster tools, you can see the activities and the overall state of your website. Including other website that links to your own website.

Website Speed Tester

One of the biggest pet peeves is having to wait for a webpage to load. There are a lot of other tools that can be utilized to check the loading time of your site. For example YSlow and Page Speed. Use it to improve the performance of your site.

Email Marketing

Old school style, emails still prove to be effective. Use newsletter to communicate your message.

Google Analytics

See how many people visit your site within a period of time or how long does each user stay on your site.

Infographic By pixaal.com
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