Best SEO Tips From Google's Search Quality Team

How, Search engine optimization can affect the ranking of a website, in Google search. Read some brief tips in this post.

Focus on engaging content and use of keyword

Unique content - Provide content that cannot be found anywhere else on the web. Unique quality engaging content will drive targeted traffic and provide your visitors with knowledge they are looking for. make your content friendly for the user and search engines.
Keyword synonyms - Use words that are similar or have a related meaning to another word. Use keyword synonyms in your H1, H2 and H3 tags. If your target keyword is beautiful than your synonyms would be attractive, Pretty, lovely, stunning.

Authorship trust

Use Google Authorship to build trust with your audience, this will drive a higher click through rate in the organic search result.

Meta-Tags

Write descriptive meta tags carefully for your every post/content. Meta tags are the first impression and point of contact for search engines establish what your post is all about. Above all other on page optimization strategies, Good written meta title tags and keyword tags should be your foremost on-page Search engine optimization strategy.

White-hate SEO

Never think about shortcuts, implement only white hat SEO factors like guest blogging. Why should people visit your website. Establish a value proposition for your blog/website.
So these are the best SEO tips by Google's Search Quality Team.