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Mar 12, 2016

10 Tips for Creating Addictive Content - #infographic

10 Tips for Creating Addictive Content - infographic

Saying that the online community landscape is a fast changing one is a crass understatement. This is why it’s so important to keep your eyes open to all changes. And not only that, but you need to adapt to them as well. You absolutely cannot waste any time in creating content that will go unnoticed, unread, and unappreciated. Simply because you won’t achieve your marketing goals. So, if you need some tips on how to optimize your content, here is a list of 10 of them.

Rejoice, because they’re all coming from some of the most successful SEO and content marketing experts out there at the moment. This means the tips are bound to be good and get you where you want as far as content goes.

Why should you optimize the content you publish? In case you don’t have enough reasons so far, allow me to tell you that a staggering 50% of everything that’s published is never read. Yes, you read it well, pun intended.

Apart from that, the content that is being published as we speak is massive. Just take a look at what happens every single minute in the world:

204,000,000 are sent
140 new blog posts are posted
277,000 tweets have been set loose
216,000 pictures have been posted on Instagram
3,472 pins have been posted on Pinterest
2,460,000 pieces of content have been posted or shared on Facebook.

It took me roughly two minutes to write this list. That means that, while I was writing these words, the double of that amount of information was released online. When you take a minute to think about that, you realize that the main question that arises here is: how do I get my content to stand out from that avalanche of information? Luckily, there are people that can help us answer that particular question.

Here they are and here are also their amazing and practical 10 tips on how to be the guy that floats on top of the info wave.

#1. Always research everything your competitors are posting.
This way, you can up your game and post something better. And better means more attractive, more detailed, and a lot more actionable. Pay attention to the design and put a nice face on everything. This advice comes from Neil Patel. He is founder of neilpatel.com


Image courtesy of slideshare.

#2. When creating content that has hard data embedded, use case studies to back up your statements.
Normally, a case study is based on questionnaires, interviews, analysis, assessments of different things, and observational methods. This means it can provide the reader with a very realistic and in-depth view into the idea, concept or point you’re trying to make. They will also understand and remember it better.

#3. Make your blog posts valuable.
This means to always write 1000+ words that are thoroughly researched. They will represent added value to your readers and turn them loyal to you. They will keep coming back for concentrated articles, where they can find all the information they need in one place, without having to navigate through a myriad of links. This advice comes from Jeff Bullas, CEO of jeffbullas.com.

#4. Less is always more, that’s what Michael Keshen says.
He is Content Marketer at Hover. What he actually means by that is you should never post anything just for the sake of posting. It’s ten times better to post one single, outstanding piece every week than to post 10 bad and irrelevant ones.

#5. Identify your audience’s problems and try to solve them.
A great way of getting them hooked on your content is by correctly spotting the issues they have and offering them a solution. Never be content with just writing about a situation. Offer a response. For example, say you’re writing about allergies. Yes, you could, probably, write an entire encyclopedia on that. But it will be worthless to your readers unless you actually tell them what to do about their allergies.

#6. Think about presentation.
You know that humans are highly visual creatures. That means aspect and presentation is extremely important to us. When you create a text, make sure it’s not just a bland block of text that requires the reader to strain his eyes to get through it. Use bullets, italics, underlines, charts, pictures, colors, graphics, tables and whatever else comes to mind and is appropriate to the subject. Remember beauty sells! This advice is courtesy of Jen van Iderstyne, Senior Strategist at Overit.


Picture courtesy of 20px.com

#7. Try to get your content featured on the top sites that cover your area.
This way you will be signaling all around to users and Google that you are a top authority in your respective field. This is one piece of advice coming from Eric Enge, CEO at Stone Temple Consulting Corporation.

#8. Oli Gardner, Co-Founder of Unbounce, says we should always “reuse, reuse, reuse”.
This means turning your existing content into other forms of publishing, such as infographics, webinars, guest posts, ebooks, podcasts, speaking topics, Slideshares, and anything else you can think of.

#9. Pay attention to keywords.
You can use special online tools for that or you can simply type a few basic keywords related to your topic into the google search bar. Don’t press enter or search. Instead, let it auto-populate. Google shows you what the highest ranking searches were, as Alina Bradford, Contributing Writer at CNET and Tech Writer for MTV says.

#10. It’s not all about selling.
Creating addictive content is more about telling a story, providing information and educating your public about the issues they have, as requested. And yes, it’s less about trying to sell them something all the time, as Lauren Moon, Content Manager at Trello articulately puts it.

Bonus infographic for visual learners:

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC]


infographic source: Venngage.

Here are the top ten tips for creating truly addictive content. The really good thing about them is the fact that they were tried and tested. They are not just opinions. They were actually put into practice by experts and successful people in the business and they worked. So why not give them a try?