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Aug 6, 2015

The Landscape Of Customer Identity Q2 2015 - #infographic

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Social login preferences across the world - Infographic

In the second quarter of 2015, Facebook continued its steady dominance as a third-party identity provider (IdP). The world's largest social network now controls an astounding two-thirds of all social login, an all-time high. GooglePlus/Google is the only other identity provider that maintains a share of social logins greater than 10 percent while Yahoo, once a notable IdP, has dipped below 5 percent of logins for the first time.

In the below infographic, Gigya, a provider of identity management solutions, takes a closer look at how consumers used their existing social media credentials to authenticate their identities across the web and mobile devices in Q2 2015.

Customer identity preferences - Infographic

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