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Dec 18, 2014

The Most Wonderful Digital Marketing Stats of the Year - #infographic

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Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.

86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.

53 percent of CMOs say return-on-investment (ROI)  is the most important metric they use to measure success.

42 percent of marketers report that 31 - 50 percent of subscribers open their emails on a mobile device.

68 percent of marketers say email is core to their business. While, 46 percent of marketers say social media marketing is core to their business.

Take a look at this infographic for more insights.

Click image to enlarge+.
The Most Surprising Marketing Stats of the Year: Fascinating Data points from 2014

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