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Sep 7, 2014

29 Super Tips To Improve B2B Email Campaign Performance - #Infographic

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29 Super Tips To Improve B2B Email Campaign Performance - #Infographic #marketing

Are your email campaigns suffering from lackluster results? Try these 29 super tips to boost open rates, increase click-through, and drive higher response rates faster than you can say "spam trigger".

Some key takeaways:

Stay above the fold: Make sure that critical information (offer, call to action) is above the fold (top left 2 -4 inch section of the page).

Short and sweet: Keep subject lines to fewer than 40 characters or make sure that your key message falls within that limit.

Get to the point: Don't make your reader wade through a recitation of facts ("As an IT manager, you know that...').

There's more in the full graphic. Take a look.
Infographic courtesy: spearmarketing.

29 Super Tips To Improve B2B Email Campaign Performance - #Infographic #marketing

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