Sep 7, 2014
29 Super Tips To Improve B2B Email Campaign Performance - #Infographic
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Sunday, September 07, 2014 EmailMarketing , info-graphics , marketing
Are your email campaigns suffering from lackluster results? Try these 29 super tips to boost open rates, increase click-through, and drive higher response rates faster than you can say "spam trigger".
Some key takeaways:
Stay above the fold: Make sure that critical information (offer, call to action) is above the fold (top left 2 -4 inch section of the page).
Short and sweet: Keep subject lines to fewer than 40 characters or make sure that your key message falls within that limit.
Get to the point: Don't make your reader wade through a recitation of facts ("As an IT manager, you know that...').
There's more in the full graphic. Take a look.
Infographic courtesy: spearmarketing.