"There's an etiquette for everything: dining etiquette, phone etiquette, business etiquette, and now: social media etiquette. The world of social media is constantly evolving, however, and the boundaries between public and personal have never been more undefined. For businesses, however, there are definitely lines that should not be crossed in order to maintain a well-rounded, professional social media presence."
This handy infographic from TollFreeForwarding and Gryffin media proposes some dos and don'ts for marketers that will help them make an effective social presence.
Some key takeaways:
Facebook Etiquette:It's okay ti update several time a day, but space out your posts every few hours.
Respond to all comments - the good, the bad, and the ugly.
Know the art of the hashtag: 1 hashtag is fine. 10 hashtags are not.
Always keep the 80/20 rules! Entertain and inform your audience first, sell to them second.
Twitter:Twitter is the mother-ship of hashtags, use them well!
Avoid sharing too much personal information your CEO had for breakfast.
Use your logo as your avatar. People want to be able to quickly reference your brand.
Don't use all 140 characters! Give people room to Retweet you.
Google+:Always mention users when commenting on their posts.
Use "Hat tips" (H/t) when sharing other user's work. Everyone wants to be thanked for their work.
When resharing a post, always add your own commentary to it first.
Google Plus allows you to format you posts. Be kind by making your posts easier to read with bolding, italics and strickthroughs.
Instagram:Don't ask people to follow you or use hashtags like #TagsforLikes - it's unprofessional.
Don't Overgram. No one likes their feel filled up with one user.
Keep your posts clean and avoid (too much) selfies, food and family photos.