Nov 28, 2013
10 Ways To Get More Online Reviews [2 INFOGRAPHICs]
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Thursday, November 28, 2013 Business , info-graphics , onlinemarketing
In today's online world, reviews are an important part of your business' online reputation. In fact, more than 70 percent of consumers think that online reviews make them more comfortable that they are buying the right products or services and 95 of engaged couples use online reviews to select their wedding vendors! Your reviews can help you win new business and turn past clients into brand advocates, but collecting those valuable feedbacks can be a daunting task. Check out these simple tips for getting more online reviews and growing your business's credibility.
First see why online reviews are vital for businesses:
Just ask - Most new customers/clients are very busy and might forget to review you without a reminder, so try asking them directly.
Give them time - Don't ask for a review the day after the event! Wait 1-2 weeks following the sale to make the request.
Automate but stay personal - Create a template for your review request email and schedule it to send at a certain time. Ensure that your email include a personal detail about their purchase so that they will be more likely to act.
Follow up - If they don't give you a review within a certain a period of time, send a gentle reminder (just don't be too pushy).
Always say thanks - Consumers aren't required to give you a review, so say thank you when they do to show your appreciation.
Write a reply - Respond to both positive and negative reviews to show that you value the good and learn from the bad (and this allows you to tell you side of the story in a polite, professional manner).
Involve your staff - Encourage your employees to request reviews as well by offering them incentives for getting reviews which will help boost your reputation.
Prioritize - Include reviews as part of your customer interaction from the start of your sale and make it easy for consumers to submit a review.
Show them off! - Showcase reviews on your business website, blog, social media accounts and in your newsletters or email signature.
infographic by: weddingwire - image by: capterra.