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Nov 7, 2013

How Passionate Followers Amplify The Brands They Love On YouTube [infographic]

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How Passionate Followers Amplify The Brands They Love On YouTube [infographic]
YouTube is now 1 billion+ users strong and those users are driving value for brands like never before. From creating video product reviews and how-tos to unboxing videos of products that they love, consumers are becoming active participants in the brand discussion more than ever. Check out this infographic by zefr to know how followers amplify the brands they love on Youtube.

How Passionate Followers Amplify The Brands They Love On YouTube [infographic]

Statistics from the infographic

  • For many brands their fan-uploaded videos outnumber their officially-uploaded videos by a magnitude of: 10 to 1.
  • more and more, fans are using YouTube as the place for pre and post-purchase discussions, especially with cosmetics.
  • 99% of Urban Decay video views generated by fan-uploaded content.
  • 91% of Nike Soccer unboxing video views generated by fan-uploaded content.
  • Over 897 years worth of fan-created adobe Photoshop how-to videos have been watched on YouTube to date.
  • The 133 million views generated from fan-uploaded Apple commercials equate to approximately $9.3 Million in YouTube TubeView advertising (based on YouTube benchmarks).

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