Thursday, October 31, 2013

20 Fascinating Digital Marketing Statistics [infographic]

20 Fascinating Digital Marketing Statistics [infographic]
The team at WebDAM Solutions has designed the below infographic tilted "20 Captivating Marketing Statistics that will Drive 2014" this visual reveals the latest marketing facts and predictions you should know to direct your future's online marketing strategies.

20 Fascinating Digital Marketing Statistics [infographic]

What to expect in 2014?

In 2014, marketing teams will spend $135 billion on new digital marketing collateral.
78% CMOs think custom content is the future of marketing.
25% Internet advertising will make up nearly 25% of the entire ad market by 2015.
Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time.

Trends in the marketing mix

Emails with social sharing buttons increase click through rates by 158%.
Social media marketing budgets will double over the next 5 years.
Nearly 50% of companies have content marketing strategies.
67% of B2B content marketers consider event marketing the most effective strategy.
33% of traffic from Google's organic search results go to the 1st items listed.
73% of reporters think press releases should contain images.
72% of PPC marketers plan to increase PPC budget in 2014.

What to consider for your digital audience

The percentage of internet marketers who have found a customer via Facebook in 2013, is 52%.
B2B companies who regularly publish content, generate 67% more sales/leads than those that don't.
43% of all marketers found a customer via LinkedIn.
In 2013, 55% of marketers worldwide increase digital marketing budgets.
Customer testimonials have the highest effectiveness rating for content marketing at 89%.
Videos on landing pages increase conversations by 86%.
65% of your audience are visual learners.
Inbound marketing delivers 54% more leads than traditional outbound marketing.
Our brand processed Visual data 60,000 times faster than text.