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Jul 6, 2013

Get the Most Out of the Social Media for Your Business

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Get the Most Out of the Social Media for Your Business : using social media for business image

No matter what kinds of products or services you’re offering, you’ll need to attract and engage the public in a big way to ensure your success in the commercial world. These days, the newest big thing is social media when it comes to improving your chances of making a sale. Featuring popular websites such as Facebook and Twitter, these online portals give you access to millions of potential customers. Of course, every single other business is also advertising here so you’ll need some way to stand out from the crowd. Read on to find out how you can get the most out of social media through the right market research and analysis strategies.

Merge the Online and Offline Worlds

The key to streamlining your social media advertising, or anything online in fact, is to remember that the final aim is to convince an individual to buy your products or services. This should be a crucial component of your online marketing campaign, as you persuade your readers that you are indeed the best choice among your competitors. Fortunately, this goal isn’t too difficult to achieve. All you have to do is:
  • Inform your online readers of new promotions and sales
  • Highlight any unique facts or figures about your company
  • Promote the good deeds you’re doing in the community
  • Reward past customers through online loyalty schemes

You should then balance these tactics by driving real life customers to your social media pages as well. After all, they may easily forget about your business after making the purchase. If they’re subscribed to your newsfeed or blog though, they’ll constantly be reminded about your products or services. Remember to place reminders about your business and its online contact details within your store, on your printed advertising, and elsewhere so that you then persuade people to subscribe to your online offerings as well.

Conduct Some Market Analysis

Of course, even the best online/offline promotions won’t be effective unless you target them in the right way. After all, the public are very particular about the products and services that they use. In this case, you’ll need the assistance of a customer intelligence agency to help you analyze the market and find out what your potential customers are really thinking. This information will then be crucial to building up a healthy consumer relationship through your social media marketing as you:
  • Find out what sort of products the public is looking for
  • Work out which additional features are more in demand
  • Look at what makes the competition successful
  • Work out what type of audience you’re catering to

All of these elements can then be used to form some solid online strategies through websites such as Facebook and Twitter. These will then connect with the public in a better way, paying off the added cost of hiring a market research expert a thousand fold.

Open Your Avenues of Communication

The major benefit that social media has over other web-based advertising platforms is that it encourages a dialogue between the public and your business. Rather than just passively promoting to your audience through web ads, blogs and SEO, you’ll actually be able to talk with the individuals browsing your social media platforms, forming a positive relationship with them and encouraging extra sales. Thus, as well as providing interesting content, you should also promote discussion. This can also be an effective market research strategy as it allows you to directly talk with the customer and find out what they want from your company in particular. With these open communication channels, you can then tailor your services to the requests that you receive.

Thanks to this two-way dialogue, dealing with any unsatisfied customers will also be easy. Customer intelligence studies have shown that dealing with problems in an efficient manner will actually encourage that individual to return to your business in the future. Show the public that you care by connecting with them through your social media platforms. This will work very well to advertise for you, as others will see that you deal with all issues that emerge in a professional, reliable manner. Handled properly, social media can be used for a variety of means, all of them positive to your business.

Get the Most Out of the Social Media for Your Business : using social media for business image
About the Author:
Laura Winter is a freelance writer from Market Force, a reliable company in Spain that offers services for gathering data on customer intelligence. Their services include sending out customer satisfaction surveys and checking prices. You can visit them at

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