Google released its Year in Search 2025 report on December 4. The report tracks trending queries by measuring the highest traffic spikes over sustained periods in 2025 compared to 2024, not total search volume.
Gemini topped the global trending searches list, followed by India vs England, Charlie Kirk, Club World Cup, and India vs Australia. Other trending terms included Deepseek, Asia Cup, Iran, iPhone17, and Pakistan and India.
In the United States internet trends category, the top five were AI action figure, AI Barbie, Holy airball, AI Ghostface, and AI Polaroid. Additional trending terms included Chicken jockey, Bacon avocado, Anxiety dance, Unfortunately I do love, and Ghibli.
With new AI capabilities in Google Search, people asked questions in more conversational ways. Queries asking "What's the deal with" appeared more than ever. One popular example was "What's the deal with 6-7."
Searches for "Tell me about" are up 70 percent year over year. Queries starting with "How do I" reached an all-time high with a 25 percent increase from last year. "How do I know if my Labubu is real" rose to the top as a trending query in this category.
People were not just looking for quick answers. People want to understand more about the world around them. Google noted these searches reflect a desire for deeper information beyond simple responses to questions.
The Year in Search website features all the top trends of 2025 for users to explore.
Notes: This post was drafted with the assistance of AI tools and reviewed, edited, and published by humans. Image: DIW-Aigen
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Gemini topped the global trending searches list, followed by India vs England, Charlie Kirk, Club World Cup, and India vs Australia. Other trending terms included Deepseek, Asia Cup, Iran, iPhone17, and Pakistan and India.
In the United States internet trends category, the top five were AI action figure, AI Barbie, Holy airball, AI Ghostface, and AI Polaroid. Additional trending terms included Chicken jockey, Bacon avocado, Anxiety dance, Unfortunately I do love, and Ghibli.
With new AI capabilities in Google Search, people asked questions in more conversational ways. Queries asking "What's the deal with" appeared more than ever. One popular example was "What's the deal with 6-7."
Searches for "Tell me about" are up 70 percent year over year. Queries starting with "How do I" reached an all-time high with a 25 percent increase from last year. "How do I know if my Labubu is real" rose to the top as a trending query in this category.
People were not just looking for quick answers. People want to understand more about the world around them. Google noted these searches reflect a desire for deeper information beyond simple responses to questions.
The Year in Search website features all the top trends of 2025 for users to explore.
Notes: This post was drafted with the assistance of AI tools and reviewed, edited, and published by humans. Image: DIW-Aigen
Read next: Meta Oversight Board Marks Five Years, Will Review Account Decisions in 2026
