Fresh numbers from BillionDollarBoy show a sharp shift in how UK and US audiences view AI driven creator content.
The biggest swing appears in preference. In 2023, 60 percent of respondents leaned toward AI creator output. By mid 2025, that figure sank to 26 percent. The drop mirrors what people keep seeing in their feeds where quick, thin, or copy-ish posts push aside more thoughtful work.
Concerns around impact climbed just as quickly. Two years ago, only 18 percent felt AI was harming the creator economy. The latest survey shows that share rising to 32 percent. Many users who once treated AI posts as a novelty now pay more attention to how often low quality work spreads. When feeds fill with repetitive material, behavior changes fast. Consumers are not rejecting all AI content. They are rejecting the slop that crowds out meaningful pieces.
Not every measure moves in the same direction. Perceptions of diversity and quality show small improvements. Forty one percent now credit AI with improving content diversity compared with 35 percent in 2023. Thirty eight percent believe quality improved compared with the earlier 35 percent. Well executed AI work tends to blend into the stream since people classify it as good content rather than AI content. Poor output draws far more attention and shapes the broader mood.
Professionals come across more confident about AI in the BillionDollarBoy data because the tools speed up their work and open production options that used to be out of reach. They use these systems to lift editing or design tasks that once demanded expensive setups or extra staff. Their experience has not softened the frustration consumers feel when weak output floods the timeline.
The creator economy now sits in a split moment. AI can lift good work, yet it can also bury it under piles of low effort content. What people are pushing back against is the latter, not the former.
Notes: This post was drafted with the assistance of AI tools and reviewed, edited, and published by humans.
Read next: Americans Keep Turning to YouTube and Facebook as Newer Platforms Inch Up
The biggest swing appears in preference. In 2023, 60 percent of respondents leaned toward AI creator output. By mid 2025, that figure sank to 26 percent. The drop mirrors what people keep seeing in their feeds where quick, thin, or copy-ish posts push aside more thoughtful work.
Concerns around impact climbed just as quickly. Two years ago, only 18 percent felt AI was harming the creator economy. The latest survey shows that share rising to 32 percent. Many users who once treated AI posts as a novelty now pay more attention to how often low quality work spreads. When feeds fill with repetitive material, behavior changes fast. Consumers are not rejecting all AI content. They are rejecting the slop that crowds out meaningful pieces.
Not every measure moves in the same direction. Perceptions of diversity and quality show small improvements. Forty one percent now credit AI with improving content diversity compared with 35 percent in 2023. Thirty eight percent believe quality improved compared with the earlier 35 percent. Well executed AI work tends to blend into the stream since people classify it as good content rather than AI content. Poor output draws far more attention and shapes the broader mood.
Professionals come across more confident about AI in the BillionDollarBoy data because the tools speed up their work and open production options that used to be out of reach. They use these systems to lift editing or design tasks that once demanded expensive setups or extra staff. Their experience has not softened the frustration consumers feel when weak output floods the timeline.
The creator economy now sits in a split moment. AI can lift good work, yet it can also bury it under piles of low effort content. What people are pushing back against is the latter, not the former.
Notes: This post was drafted with the assistance of AI tools and reviewed, edited, and published by humans.
Read next: Americans Keep Turning to YouTube and Facebook as Newer Platforms Inch Up
