Creators have long watched their short videos reappear on other accounts with no credit attached. Meta is pushing a new response into the Facebook mobile app. The company’s Content Protection feature automatically protects original reels posted to Facebook and scans both Facebook and Instagram for full or partial matches. The tool lives in the Professional dashboard and aims to surface copies so creators can choose how to respond.
Once a creator enrolls, new reels posted to Facebook are covered automatically. Creators may also select older reels and add them to protection manually. Behind the scenes Meta uses matching technology tied to its Rights Manager system to detect reproductions, whether the match is exact or a clipped excerpt. That means a trimmed or partially reused segment can trigger a match in the dashboard.
When a match appears the dashboard bundles context. You get the matched post’s view count, the follower count of the account that posted it, and whether the clip shows signs of monetization. Those signals help creators decide whether a repost is worth blocking or leaving in place to collect attribution traffic.
Creators can take three actions on any detected match. Track keeps the repost visible and lets the creator monitor its performance. For eligible matches you can add an attribution link that points back to your page or profile. Block removes the matching reel from view on Facebook and Instagram, though Meta says blocking will not automatically produce penalties against the account that posted the copy. Release removes the match from your dashboard so you no longer receive updates about its metrics.
The tool also includes guardrails. Creators can add trusted accounts to an allow list so approved reuses do not trigger alerts. Meta offers dispute options and the existing IP reporting channel for cases where another account attempts to protect a clip they do not own. The company warns that certain formats, like reaction videos and compilations, may be ineligible for protection and that repeated misuse of the system can lead to restrictions.
Access is rolling out first to creators in Facebook’s Content Monetization program who meet enhanced integrity and originality criteria, and to creators already using Rights Manager. Other creators can check the Professional dashboard for access or apply through the tool. Meta positions the move as part of a broader effort to favor original work and reduce the reach of aggregator accounts that recycle clips across feeds. Third-party coverage shows the feature arriving in the app now and rolling into creator toolsets.
Read next: Digital Growth Continues but Leaves the Poorest Far Behind
Once a creator enrolls, new reels posted to Facebook are covered automatically. Creators may also select older reels and add them to protection manually. Behind the scenes Meta uses matching technology tied to its Rights Manager system to detect reproductions, whether the match is exact or a clipped excerpt. That means a trimmed or partially reused segment can trigger a match in the dashboard.
When a match appears the dashboard bundles context. You get the matched post’s view count, the follower count of the account that posted it, and whether the clip shows signs of monetization. Those signals help creators decide whether a repost is worth blocking or leaving in place to collect attribution traffic.
Creators can take three actions on any detected match. Track keeps the repost visible and lets the creator monitor its performance. For eligible matches you can add an attribution link that points back to your page or profile. Block removes the matching reel from view on Facebook and Instagram, though Meta says blocking will not automatically produce penalties against the account that posted the copy. Release removes the match from your dashboard so you no longer receive updates about its metrics.
The tool also includes guardrails. Creators can add trusted accounts to an allow list so approved reuses do not trigger alerts. Meta offers dispute options and the existing IP reporting channel for cases where another account attempts to protect a clip they do not own. The company warns that certain formats, like reaction videos and compilations, may be ineligible for protection and that repeated misuse of the system can lead to restrictions.
Access is rolling out first to creators in Facebook’s Content Monetization program who meet enhanced integrity and originality criteria, and to creators already using Rights Manager. Other creators can check the Professional dashboard for access or apply through the tool. Meta positions the move as part of a broader effort to favor original work and reduce the reach of aggregator accounts that recycle clips across feeds. Third-party coverage shows the feature arriving in the app now and rolling into creator toolsets.
Read next: Digital Growth Continues but Leaves the Poorest Far Behind
