Generative AI has officially gone mainstream in the corporate world, but the race for enterprise dominance has turned out to be uneven. The latest Wharton–GBK Collective 2025 study shows that while companies are using AI tools more widely than ever, only a few platforms have captured serious ground. ChatGPT and Microsoft’s Copilot now lead business adoption by a wide margin, while Claude, Perplexity, and DeepSeek remain far behind despite their technical promise.
Across three years of tracking, the Wharton Human-AI Research program found that 82% of business leaders now use generative AI at least once a week, up ten points from last year. Nearly half use it every day, a seventeen-point jump in just twelve months. That scale of usage shows how fast AI has shifted from a pilot phase into routine office work. Data analysis, document summarization, and report creation have become the most common tasks. Together they account for over 70% of all reported use cases, a clear sign that generative tools are now embedded into daily workflows rather than isolated experiments.
The tools companies choose tell an even clearer story. ChatGPT leads with 67% of enterprises using it, while Microsoft Copilot follows at 58%, thanks mainly to its tight integration with Office, Teams, and Windows. Google’s Gemini, though improving, stands at 49%. Far lower down the list, Anthropic’s Claude hovers near 18%, roughly the same level as Perplexity and DeepSeek, both struggling to find relevance in large corporate settings.
What makes the difference is not novelty but proximity. Copilot’s integration within Microsoft’s existing software ecosystem gives it an edge that newer entrants cannot yet match. ChatGPT benefits from its early start and brand familiarity, which still carry weight in procurement decisions. By contrast, Claude’s appeal among developers and researchers has not translated into corporate usage. DeepSeek, a relative newcomer with strong open-source credentials, ranks lowest in overall visibility, while Perplexity remains more popular among individual users than formal enterprises.
Beyond usage, spending patterns confirm that AI has become a core investment area. The report shows nearly three-quarters of companies now track structured ROI metrics, measuring profitability, throughput, and productivity. About 74% already report positive returns, and four in five expect measurable gains within two to three years. Budgets reflect that optimism: 88% of executives expect to raise AI spending in the next twelve months, with 62% planning increases of ten percent or more. Tier-one firms with revenues above two billion dollars dominate overall spending, but smaller and mid-sized businesses report faster ROI due to simpler integration.
Industry differences remain sharp. Technology, telecom, and banking continue to lead adoption, each with more than 90% of leaders using AI weekly. Professional services are close behind. Manufacturing and retail trail, at 64% and 72%, despite their wide operational use cases. Retail’s lag is especially notable given its dependence on marketing, logistics, and pricing, areas where AI could easily enhance efficiency.
The shift toward measurable value has changed how firms allocate budgets. On average, 30% of enterprise AI technology spending now goes to internal R&D, signaling that companies are moving beyond off-the-shelf models to build customized tools. Meanwhile, roughly 70% of AI subscriptions are paid directly by employers, often through existing cloud agreements with Microsoft Azure, Google Cloud, or AWS. Seamless integration has become the top factor for IT leaders selecting vendors.
Still, the human side of the equation poses the biggest constraint. While 89% of leaders say AI enhances employee skills, 43% warn that over-reliance could weaken proficiency. Formal training budgets have slipped eight points year over year, and confidence in training as a path to fluency dropped fourteen. Many organizations have responded by appointing Chief AI Officers (now present in 60% of enterprises) to manage strategy, governance, and workforce adaptation.
Wharton’s data also reveal a cultural divide. Senior executives tend to be more optimistic, with 56% of vice presidents and above believing their organizations are moving faster than peers, compared with 28% of mid-managers who see adoption as slower and more cautious. That perception gap matters because mid-level managers often decide where AI actually gets applied.
After three years of tracking, the report describes the current phase as one of “accountable acceleration.” The experiment era is over. Enterprises have learned what works, budgets are tied to measurable results, and AI usage now spans every major business function. ChatGPT and Copilot sit firmly at the center of this shift, benefiting from scale and integration, while Claude, Perplexity, and DeepSeek face the hard truth that innovation alone doesn’t guarantee adoption.
The pattern echoes earlier waves of enterprise technology: early access and ecosystem fit usually beat raw capability. If 2025 belongs to ChatGPT and Copilot, the next test will be whether corporate builders can turn these tools into lasting productivity systems rather than just convenient assistants.
Notes: This post was edited/created using GenAI tools.
Read next:
• Elon Musk Says AI Is Already Writing the Obituary for Routine Work
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Across three years of tracking, the Wharton Human-AI Research program found that 82% of business leaders now use generative AI at least once a week, up ten points from last year. Nearly half use it every day, a seventeen-point jump in just twelve months. That scale of usage shows how fast AI has shifted from a pilot phase into routine office work. Data analysis, document summarization, and report creation have become the most common tasks. Together they account for over 70% of all reported use cases, a clear sign that generative tools are now embedded into daily workflows rather than isolated experiments.
The tools companies choose tell an even clearer story. ChatGPT leads with 67% of enterprises using it, while Microsoft Copilot follows at 58%, thanks mainly to its tight integration with Office, Teams, and Windows. Google’s Gemini, though improving, stands at 49%. Far lower down the list, Anthropic’s Claude hovers near 18%, roughly the same level as Perplexity and DeepSeek, both struggling to find relevance in large corporate settings.
What makes the difference is not novelty but proximity. Copilot’s integration within Microsoft’s existing software ecosystem gives it an edge that newer entrants cannot yet match. ChatGPT benefits from its early start and brand familiarity, which still carry weight in procurement decisions. By contrast, Claude’s appeal among developers and researchers has not translated into corporate usage. DeepSeek, a relative newcomer with strong open-source credentials, ranks lowest in overall visibility, while Perplexity remains more popular among individual users than formal enterprises.
Beyond usage, spending patterns confirm that AI has become a core investment area. The report shows nearly three-quarters of companies now track structured ROI metrics, measuring profitability, throughput, and productivity. About 74% already report positive returns, and four in five expect measurable gains within two to three years. Budgets reflect that optimism: 88% of executives expect to raise AI spending in the next twelve months, with 62% planning increases of ten percent or more. Tier-one firms with revenues above two billion dollars dominate overall spending, but smaller and mid-sized businesses report faster ROI due to simpler integration.
Industry differences remain sharp. Technology, telecom, and banking continue to lead adoption, each with more than 90% of leaders using AI weekly. Professional services are close behind. Manufacturing and retail trail, at 64% and 72%, despite their wide operational use cases. Retail’s lag is especially notable given its dependence on marketing, logistics, and pricing, areas where AI could easily enhance efficiency.
The shift toward measurable value has changed how firms allocate budgets. On average, 30% of enterprise AI technology spending now goes to internal R&D, signaling that companies are moving beyond off-the-shelf models to build customized tools. Meanwhile, roughly 70% of AI subscriptions are paid directly by employers, often through existing cloud agreements with Microsoft Azure, Google Cloud, or AWS. Seamless integration has become the top factor for IT leaders selecting vendors.
Still, the human side of the equation poses the biggest constraint. While 89% of leaders say AI enhances employee skills, 43% warn that over-reliance could weaken proficiency. Formal training budgets have slipped eight points year over year, and confidence in training as a path to fluency dropped fourteen. Many organizations have responded by appointing Chief AI Officers (now present in 60% of enterprises) to manage strategy, governance, and workforce adaptation.
Wharton’s data also reveal a cultural divide. Senior executives tend to be more optimistic, with 56% of vice presidents and above believing their organizations are moving faster than peers, compared with 28% of mid-managers who see adoption as slower and more cautious. That perception gap matters because mid-level managers often decide where AI actually gets applied.
After three years of tracking, the report describes the current phase as one of “accountable acceleration.” The experiment era is over. Enterprises have learned what works, budgets are tied to measurable results, and AI usage now spans every major business function. ChatGPT and Copilot sit firmly at the center of this shift, benefiting from scale and integration, while Claude, Perplexity, and DeepSeek face the hard truth that innovation alone doesn’t guarantee adoption.
The pattern echoes earlier waves of enterprise technology: early access and ecosystem fit usually beat raw capability. If 2025 belongs to ChatGPT and Copilot, the next test will be whether corporate builders can turn these tools into lasting productivity systems rather than just convenient assistants.
Notes: This post was edited/created using GenAI tools.
Read next:
• Elon Musk Says AI Is Already Writing the Obituary for Routine Work
• Google Warns of Rising AI-Driven Scams Targeting Users Across Gmail, Play, and Messages
