A large study from Buffer has taken a closer look at how often people should post on TikTok. After analyzing more than 11 million videos from 150,000 accounts, the results show that creators don’t need to upload constantly to grow. The data points to a balanced posting rhythm that brings higher visibility without burnout.
Finding the Right Rhythm
Buffer’s research team examined 11.4 million TikToks to understand how posting frequency affects average views. The analysis compared each creator’s performance over time, rather than between different users, to remove the effects of account size or niche.
The clearest lift came when creators moved from one post a week to two to five. This change brought an average increase of around 17 percent in views per post. Accounts that shared six to ten times a week gained roughly 29 percent, while those posting more than eleven times saw about 34 percent.
The numbers confirm that posting more can raise visibility, but the improvement slows after five posts a week. That range gives the most meaningful return without stretching creative capacity. Buffer found a similar pattern in earlier studies of Instagram and LinkedIn posting habits, where steady engagement produced the best results.
Beyond Quantity: Why Frequency Matters Differently
TikTok’s recommendation system behaves differently from most social platforms. A small share of videos capture a large portion of total views. The study found that posting more often doesn’t make every video perform better. Instead, it raises the odds that one of them will reach a larger audience.
Median views remain steady at about 500 per post, no matter how often users upload. But the strongest results appear at the top end. When researchers looked at the top ten percent of posts, the difference was striking.
Accounts posting once a week had top-performing videos averaging about 3,700 views. Those posting two to five times reached nearly 7,000. With six to ten weekly posts, that number climbed past 10,000, and beyond 14,000 when activity exceeded eleven.
The pattern shows that consistent posting increases the likelihood of standout videos. A single viral moment can account for much of a creator’s total reach. More posts mean more chances for that to happen.
The Efficiency Sweet Spot
The best balance sits between two and five posts a week. In that range, creators see a clear gain in visibility while keeping enough time to plan, film, and edit their content properly. Beyond ten weekly uploads, the extra effort brings smaller rewards.
For small creators or part-time users, this range offers a sustainable way to grow. Many find the daily posting advice unrealistic. The data supports a more manageable approach that still aligns with TikTok’s algorithmic patterns. Quality content and steady activity appear more valuable than sheer volume.
The Role of Account Size
Buffer’s model also considered whether larger accounts benefit more from frequent posting. After adjusting for follower count, the study showed that the improvement holds across all account sizes. Both new and established users gained similar advantages from consistent activity.
TikTok’s algorithm plays a major role in this. The system often recommends content based on performance signals rather than the creator’s following. This makes it possible for smaller accounts to reach broad audiences when a post performs well. Regular posting, therefore, serves as a way to create more entry points for discovery.
Quality Still Rules
Even with clear patterns in the data, volume alone doesn’t drive success. The quality of individual videos remains the deciding factor. Frequent posting increases the chance of visibility, but creativity determines whether the audience stays.
For creators building long-term presence, the practical goal is balance. Posting two to five times each week helps maintain visibility without losing focus on originality or storytelling. For brands, that cadence supports steady engagement while keeping the production workload realistic.
A Broader Perspective
Buffer’s analysis adds to a growing understanding of how social platforms reward participation. Algorithms favor accounts that post regularly, but the benefits level off once users reach a consistent pace. On TikTok, where exposure often depends on a few strong performances, regular posting creates opportunity while avoiding unnecessary repetition.
For most creators, doubling output from one video a week to a few can deliver nearly all the same advantages as high-volume strategies. The data confirms what many already suspected: on TikTok, growth depends less on constant uploads and more on rhythm, consistency, and creative focus.
Notes: This post was edited/created using GenAI tools.
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