Tax season remains a routine few people enjoy. Even with tools like TurboTax, filing returns still takes time and carries risk. This year, more users looked to AI tools like ChatGPT to manage part of the process.
According to SesnorTower data, in April, 16% of ChatGPT activity involved tax-related questions. That figure rose four points from the same period last year. The increase suggests more users are willing to bring AI into personal financial tasks.
TurboTax users showed a stronger connection. About 36% of them also used ChatGPT in April. In 2024, that number was 13%. Engagement also ran higher. These users averaged more sessions and spent more time on the platform than others.
For software companies, the trend suggests a chance to adapt. TurboTax and similar platforms could use AI to support users directly within their services.
Use of AI for financial tasks is becoming more common. If growth continues, next year’s tax season may bring even higher numbers.
Note: This post was edited/created using GenAI tools.
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According to SesnorTower data, in April, 16% of ChatGPT activity involved tax-related questions. That figure rose four points from the same period last year. The increase suggests more users are willing to bring AI into personal financial tasks.
TurboTax users showed a stronger connection. About 36% of them also used ChatGPT in April. In 2024, that number was 13%. Engagement also ran higher. These users averaged more sessions and spent more time on the platform than others.
- Also read: AI Now Influencing Promotions, Raises, and Firings Across U.S. Workplaces With Minimal Oversight
For software companies, the trend suggests a chance to adapt. TurboTax and similar platforms could use AI to support users directly within their services.
Use of AI for financial tasks is becoming more common. If growth continues, next year’s tax season may bring even higher numbers.
Note: This post was edited/created using GenAI tools.
Read next: Digital Platforms Where Users Are Confused by Text Abbreviations the Most
