Threads is steadily closing the gap with X on mobile, according to fresh figures from Similarweb (first shared by TechCrunch), which show the Meta-owned platform reached over 115 million daily active users in June. That’s a sharp climb of nearly 128 percent from the year before. X, still ahead with 132 million users, saw its mobile audience shrink by more than 15 percent during the same period.
Bluesky, the newer decentralized network, saw the fastest growth rate, but its audience remains niche. Despite a 370 percent surge year over year, it brought in only 4.1 million daily mobile users last month. The platform has attracted more than 37 million sign-ups, yet many users haven’t committed to regular engagement.
Image: Similarweb / Sarah Perez / TC
Much of Bluesky’s earlier momentum came after the U.S. elections, when many left X following Elon Musk’s public alignment with Donald Trump. That wave has since lost steam. Complaints about political leanings on the platform may have nudged some users back to Threads, which presents a more neutral front.
Right now, the real race is playing out between Threads and X. Threads has gained traction by focusing on mobile from the start, while X’s strength still lies in its web presence. Mobile may be drawing more eyes, but web usage still carries weight.
Globally, X continues to dominate desktop and browser traffic. It pulled in nearly 146 million daily web visits in June, far surpassing Threads’ 6.9 million. Bluesky landed close behind Threads with 5.3 million, showing that some users may be reading without fully diving into the app.
The U.S. market tells a slightly different story. Bluesky outpaced Threads in domestic web traffic, notching 2.4 million daily visits to Threads’ 985,000. But on mobile, Threads performed better, logging 15.3 million daily users versus X’s 22.9 million. Bluesky trailed with just over 1 million.
Meta reports 350 million monthly users for Threads. X, now private, no longer shares verified metrics, though Elon Musk has previously claimed 600 million monthly users.
Bluesky’s future likely depends less on protest-driven growth and more on whether its open-architecture model can hold users’ attention over time. People who try it just because it's not X may eventually drift away, while those drawn to its technology might be in it for the long haul.
Note: This post was edited/created using GenAI tools.
Read next: Jack Dorsey Builds Offline Messaging App That Uses Bluetooth Instead of the Internet
Bluesky, the newer decentralized network, saw the fastest growth rate, but its audience remains niche. Despite a 370 percent surge year over year, it brought in only 4.1 million daily mobile users last month. The platform has attracted more than 37 million sign-ups, yet many users haven’t committed to regular engagement.
Much of Bluesky’s earlier momentum came after the U.S. elections, when many left X following Elon Musk’s public alignment with Donald Trump. That wave has since lost steam. Complaints about political leanings on the platform may have nudged some users back to Threads, which presents a more neutral front.
Right now, the real race is playing out between Threads and X. Threads has gained traction by focusing on mobile from the start, while X’s strength still lies in its web presence. Mobile may be drawing more eyes, but web usage still carries weight.
Globally, X continues to dominate desktop and browser traffic. It pulled in nearly 146 million daily web visits in June, far surpassing Threads’ 6.9 million. Bluesky landed close behind Threads with 5.3 million, showing that some users may be reading without fully diving into the app.
The U.S. market tells a slightly different story. Bluesky outpaced Threads in domestic web traffic, notching 2.4 million daily visits to Threads’ 985,000. But on mobile, Threads performed better, logging 15.3 million daily users versus X’s 22.9 million. Bluesky trailed with just over 1 million.
Meta reports 350 million monthly users for Threads. X, now private, no longer shares verified metrics, though Elon Musk has previously claimed 600 million monthly users.
Bluesky’s future likely depends less on protest-driven growth and more on whether its open-architecture model can hold users’ attention over time. People who try it just because it's not X may eventually drift away, while those drawn to its technology might be in it for the long haul.
Note: This post was edited/created using GenAI tools.
Read next: Jack Dorsey Builds Offline Messaging App That Uses Bluetooth Instead of the Internet
